Blending café culture with optometry to create a modern, unified brand

Opteaq Eyecare Café blends everyday ritual with essential care — a place where good coffee and good vision meet. But the brand didn’t yet capture that experience.

We built a modern visual system that connects both sides of the business through clean typography, warm Scandinavian cues, and a custom set of hand-drawn illustrations. Packaging and signage were designed to feel effortless, inviting, and premium — a clear expression of what makes Opteaq different.

The final brand feels cohesive, modern, and memorable — a calm, inviting space brought to life through design.